Forensic Research Archive of Manipulation and Exploitation
Protect his future. Buy and keep war bonds, 1944 US poster: War bond poster

Protect his future. Buy and keep war bonds

War bond poster: a laughing toddler in red overalls and a white shirt is held aloft by two adult hands, with the headline 'Protect his future' above the line 'Buy and keep war bonds'. The child's image carries the family feeling onto the purchase; the future is named but no figure or detail is given.

Propaganda techniques used in this poster

TransferGlittering generalities
Date
1944
Period
Second World War
Made by
U.S. Treasury Department, War Finance Division (artist Ruth Nichols)
Region
North America
Country
United States
Medium
Poster
Issuer type
State
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
U.S. Treasury Department, War Finance Division. National Archives and Records Administration, RG 44, 44-PA-1586 (NAID 515251).

Text on the object

Original (English) · read from the image, not independently checked

PROTECT HIS FUTURE
BUY AND KEEP WAR BONDS
[signature: RUTH NICHOLS]
[imprint: U. S. GOVERNMENT PRINTING OFFICE : 1944-O-626443]
OFFICIAL U. S. TREASURY POSTER
WFD 977-A

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