Pull down your shades! Save up to 10% on fuel!
A woman at a lamplit window draws a cloth shade, beside a shield reading 'Save up to 10% on fuel!' and three panels showing where to set shades. The sheet leans on statistics ('30% of all heat-loss is thru windows') presented without a source, a card-stacking tell, and the sponsor line names a trade body.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Window Shade Institute for U.S. Government
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Window Shade Institute for U.S. Government. National Archives and Records Administration, RG 44, 44-PA-1594 (NAID 515259).
Text on the object
Pull down your shades! SAVE UP TO 10% ON FUEL! 30% OF ALL HEAT-LOSS IS THRU WINDOWS. YOUR CLOTH WINDOW SHADES CAN REDUCE THIS LOSS MORE THAN 1/3! WHAT TO DO DRAW SHADES TO SILLS IN ALL ROOMS NOT USED IN DAYTIME DRAW SHADES HALF WAY IN ROOMS USED IN DAYTIME DRAW SHADES TO SILLS IN ALL ROOMS AT NIGHT SPONSORED BY WINDOW SHADE INSTITUTE FOR U. S. GOVERNMENT
