Real Friends (You Can't Have Too Many Friends Like These)
A yellow poster shows specimen Dominion of Canada War Savings Certificates above four cartoon certificates with faces and limbs, each captioned with a benefit: saving, emergency cash, post-war goods, tax-free interest. The tell is the personification of the certificates as 'real friends', which lends friendship's warmth to a financial product, and a list that gives only benefits.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- Dominion of Canada, War Savings Certificates campaign (no issuing body printed; the specimen certificates show the Department of Finance)
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (Canadian Crown copyright, expired); hosted by owner decision
Dominion of Canada, War Savings Certificates campaign (issuer not printed). National Archives and Records Administration, 44-PF-654.
Text on the object
REAL FRIENDS THEY HELP YOU SAVE YOUR MONEY THEY PROVIDE CASH FOR EMERGENCIES THEY WILL BUY POST WAR GOODS THEY PAY YOU INTEREST-TAX FREE YOU CAN'T HAVE TOO MANY FRIENDS LIKE THESE [specimen certificate:] DOMINION OF CANADA / WAR SAVINGS CERTIFICATE / CERTIFICAT D'EPARGNE DE GUERRE ...
