Saganang Palay sa Pampataba! (Abundant Rice with Fertilizer!) (Tagalog-language ECA poster distributed in the Philippines)
A Tagalog-language fertilizer poster of the U.S. Economic Cooperation Administration (ECA) for Philippine rice farmers. One farmer scatters fertilizer from a basket in a flooded paddy and another cuts the harvested rice; an inset compares two haystacks, 'with' and 'without' fertilizer. The text says the government, with ECA aid, is importing fertilizer and a small investment will give more rice per hectare. The tell is card-stacking: one comparison image stands for the whole yield case, with no costs or conditions shown.
Propaganda techniques used in this poster
- Date
- August 13, 1951
- Period
- Cold War
- Made by
- U.S. Economic Cooperation Administration and Philippine Council for United States Aid (U.S. Information Agency predecessor series: Propaganda Posters Distributed in Asia)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Truman Administration
- Leader
- Harry S. Truman
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Theme
- Economy and finance
- Event
- Cold War
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), Record Group 306, Propaganda Posters Distributed in Asia, retrieved October 3, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, 1951. National Archives, Record Group 306 (NAID 5729944, 306-PPA-44).
Text on the object
SAGANANG PALAY sa PAMPATABA! Ang INYONG PAMAHALAAN SA TULONG NG PANGASIWAAN SA PAGTUTULUNGANG PANGKABUHAYAN NG ESTADOS UNIDOS, AY UMAANGKAT NG PAMPA-TABANG-LUPA UPANG MATULUNGAN KAYONG UMANI NG LALONG SAGANANG PALAY. SA KAUNTI NINYONG GUGOL SA PAMPATABA AY AANI KAYO NG HIGIT NA MARAMING SAKO SA BAWAT EKTARYA [basket:] PAMPATABA [inset:] MAY PAMPATABA / WALANG PAMPATABA Kung NAIS NINYONG MALAMAN KUNG PAANO MAKABIBILE NG PAMPATABA SA NA-SABING TANGGAPAN AT GAYUNDIN KUNG PAANO ITO GAGAMITIN, MAKIPAGKITA SA INYONG PAMBAYANG SUPERBISOR SA PAGSASAKA O SA PANGASI-WAAN NG PAMPATABA NG KAGAWARAN NG PAGSASAKA AT LIKAS NA KAYAMANAN E.C.A. PHILIPPINE COUNCIL FOR UNITED STATES AID UNITED STATES ECONOMIC COOPERATION ADMINISTRATION
Abundant rice with fertilizer! / Your government, with the help of the United States Economic Cooperation Administration, is importing fertilizer to help you harvest even more abundant rice. For a small outlay on fertilizer you will harvest many more sacks per hectare. [Basket:] Fertilizer. [Inset:] With fertilizer / Without fertilizer. / If you want to know how to buy fertilizer at the said office and also how to use it, meet your municipal agricultural supervisor or the Fertilizer Administration of the Department of Agriculture and Natural Resources.
