Forensic Research Archive of Manipulation and Exploitation
Save rubber: swap rides, 1942 US poster: Text-only poster in red and black type headed 'Save rubber', listing three numbered

Save rubber: swap rides

Text-only poster in red and black type headed 'Save rubber', listing three numbered driving rules and closing with 'Swap rides'. It carries no picture. The technique is faint; the sheet lists instructions without supporting figures, which is a card-stacking pattern.

Propaganda techniques used in this poster

Card stacking
Date
1942
Period
Second World War
Made by
Office of Defense Transportation
Region
North America
Country
United States
Medium
Poster
Issuer type
State
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Economy and finance
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
Office of Defense Transportation. National Archives and Records Administration, RG 44, 44-PA-1674 (NAID 515342).

Text on the object

Original (English) · read from the image, not independently checked

SAVE
RUBBER
1 Make every tire carry
a passenger
2 Drive more slowly in
hot weather
3 Check tire pressure at
least once a week
SWAP RIDES
OFFICE OF DEFENSE TRANSPORTATION
Washington, D. C.
[imprint: U.S. GOVERNMENT PRINTING OFFICE : 1942-O-469849]

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