Forensic Research Archive of Manipulation and Exploitation
Save While Serving! For Your Post-War Target! Buy Victory Bonds, 1939 Canada poster: A smiling airman in a forage cap reads

Save While Serving! For Your Post-War Target! Buy Victory Bonds (air force version)

A smiling airman in a forage cap reads a Dominion of Canada Victory Bond, with a bomber at an airfield behind him and a faint civilian counting banknotes. The tell is the ordinary airman as the figure of thrift, which lends the serviceman's standing to bond buying under the line 'For Your Post-War Target!'.

Propaganda techniques used in this poster

TransferPlain folks
Date
1939
Period
Second World War
Made by
Dominion of Canada, Victory Bonds campaign (no issuing body, artist or printer printed)
Region
North America
Country
Canada
Medium
Poster
Issuer type
State
Regime
Mackenzie King Government
Leader
William Lyon Mackenzie King
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (Canadian Crown copyright, expired); hosted by owner decision
Dominion of Canada, Victory Bonds campaign (issuer not printed). National Archives and Records Administration, 44-PF-663b.

Text on the object

Original (English) · read from the image, not independently checked

SAVE while SERVING!
For Your Post-War Target!
BUY VICTORY BONDS
[on bond:] DOMINION OF CANADA ...

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