Forensic Research Archive of Manipulation and Exploitation
Save While Serving, 1939 Canada poster: Four smiling women in the uniforms of the CWAC, a nursing service, the RCAF Women's

Save While Serving (Money for Your Post-War Plans, Buy War Savings Certificates)

Four smiling women in the uniforms of the CWAC, a nursing service, the RCAF Women's Division and the naval women's service hold War Savings Certificates, with civilian outfits shown faintly above. The tell is the uniforms and the group, which tie saving to military service and show the target audience already buying.

Propaganda techniques used in this poster

TransferBandwagon
Date
1939
Period
Second World War
Made by
Dominion of Canada, War Savings Certificates campaign (artist signed 'Lilley'; no issuing body printed)
Region
North America
Country
Canada
Medium
Poster
Issuer type
State
Regime
Mackenzie King Government
Leader
William Lyon Mackenzie King
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (Canadian Crown copyright, expired); hosted by owner decision
Dominion of Canada, War Savings Certificates campaign; artist 'Lilley'. National Archives and Records Administration, 44-PF-662.

Text on the object

Original (English) · read from the image, not independently checked

SAVE while SERVING
Money for Your Post-War Plans
BUY WAR SAVINGS CERTIFICATES
[on items:] CWAC / CANADA / H.M.C.S. / WAR SAVINGS CERTIFICATE

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