Serve Our Fighting Men Abroad, Conserve These Services at Home
Conservation sheet with four icons (light bulb, telephone, tap, locomotive), each heading a short instruction on electricity, calls, water or travel. A red panel states that saving these services frees resources 'for War'. The slogan 'Serve our fighting men abroad, conserve these services at home...' ties household thrift to service of troops.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. government (issuer not printed), Fight Waste campaign
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. government. National Archives and Records Administration, RG 44, 44-PA-1704 (NAID 515375).
Text on the object
SERVE our fighting men abroad CONSERVE these services at home... ELECTRICITY... Turn off lights and home appliances when not needed COMMUNICATIONS... Don't make unnecessary long distance phone calls WATER... Repair leaky faucets...don't let water run needlessly TRANSPORTATION... War traffic comes first... travel only when you must Saving these services frees fuel, manpower, material and equipment for War. [banner on eagle: FIGHT WASTE!] [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1943 O-554713]
