Share and play square: keep the home front pledge
Two-panel strip printed head to tail, each half showing a woman in silhouette with a raised hand taking an oath inside a red-and-white striped field, under the banner 'Share and play square'. A 'Food Fights for Freedom' emblem sits in the corner. The slogans are broad virtues; the pledge gesture asks ordinary shoppers to follow rationing rules.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Government (Food Fights for Freedom campaign)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Government (Food Fights for Freedom campaign). National Archives and Records Administration, RG 44, 44-PA-1722A (NAID 515393).
Text on the object
SHARE AND PLAY SQUARE KEEP THE HOME FRONT PLEDGE PRODUCE AND CONSERVE SHARE AND PLAY SQUARE FOOD FIGHTS for freedom Pay your points in full Pay no more than ceiling prices [imprint: U.S. GOVERNMENT PRINTING OFFICE 1944-O-[illegible]] [The same text is printed a second time, inverted, on the other half of the strip.]
