Shoot for par on every drive - four to a car and even five!
Cartoon of golf-bag-carrying workmen crowding into a green sedan that already holds two men, while another runs up with his thumb out. The text frames car-sharing as shooting for par and conserving rubber to 'Keep 'em firing!'. The technique is a light bandwagon (everyone piles in) with a war-effort slogan.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Oldsmobile Division, General Motors Corporation (Lansing, Michigan)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Oldsmobile Division, General Motors Corporation. National Archives and Records Administration, RG 44, 44-PA-1736 (NAID 515407).
Text on the object
SHOOT FOR PAR ON EVERY DRIVE- FOUR TO A CAR AND EVEN FIVE ! "SHARE-A-RIDE" AND CONSERVE RUBBER TO- KEEP 'EM FIRING! [imprint:] COPYRIGHT, 1942-OLDSMOBILE DIVISION, GENERAL MOTORS CORPORATION, LANSING, MICHIGAN [imprint:] LITHO IN U.S.A. -41-
