SPARS: Your Duty Ashore ... His Afloat
A woman in Coast Guard uniform holds binoculars in front of a green-tinted sailor with a submachine gun, over the red lettering 'SPARS' and a printed line on duty ashore and afloat. The transfer is the armed sailor behind her, implying her shore work is part of his fight; the printed line reads 'Your Duty Ashore ... His Afloat'.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Coast Guard Women's Reserve (SPARS), recruiting through Navy Office of Naval Officer Procurement
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Recruit
- Themes
- War and the military, Gender and suffrage
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Coast Guard. National Archives and Records Administration, RG 44, 44-PA-1787 (NAID 515465).
Text on the object
YOUR DUTY ASHORE ... HIS AFLOAT SPARS APPLY NEAREST COAST GUARD OFFICE [signature:] FLOHERTY JR CPO USCGR 24A-44 LITHO. IN U. S. A.







