SPARS: Your Duty Ashore... His Afloat, 1944 US poster: A woman in Coast Guard uniform holds binoculars in front

SPARS: Your Duty Ashore ... His Afloat

A woman in Coast Guard uniform holds binoculars in front of a green-tinted sailor with a submachine gun, over the red lettering 'SPARS' and a printed line on duty ashore and afloat. The transfer is the armed sailor behind her, implying her shore work is part of his fight; the printed line reads 'Your Duty Ashore ... His Afloat'.

Propaganda techniques used in this poster

Date
1944
Made by
U.S. Coast Guard Women's Reserve (SPARS), recruiting through Navy Office of Naval Officer Procurement
Region
North America
Medium
Poster
Issuer type
Military
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Recruit
Themes
War and the military, Gender and suffrage
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work)
U.S. Coast Guard. National Archives and Records Administration, RG 44, 44-PA-1787 (NAID 515465).

Text on the object

Original (English) · read from the image, not independently checked

YOUR DUTY ASHORE ... HIS AFLOAT

SPARS

APPLY NEAREST COAST GUARD OFFICE

[signature:] FLOHERTY JR CPO USCGR

24A-44
LITHO. IN U. S. A.