SPARS: Apply Nearest Coast Guard Office
Rows of women in Coast Guard uniform march along a dock past a ship, led by bearers of the American flag and the Coast Guard flag, above the red lettering 'SPARS'. The long column implies many have already joined (bandwagon), and the flags carry the transfer.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Coast Guard Women's Reserve (SPARS), recruiting through Navy Office of Naval Officer Procurement
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Recruit
- Themes
- War and the military, Gender and suffrage
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Coast Guard. National Archives and Records Administration, RG 44, 44-PA-1785A (NAID 515462).
Text on the object
UNITED STATES COAST GUARD SEMPER PARATUS 1790 SPARS APPLY NEAREST COAST GUARD OFFICE 23A-44 LITHO. IN U. S. A. [signature:] [illegible]
