Better take care of what you buy
Sponsor's poster: a cartoon paratrooper descends under a large parachute above a rank of stocking-clad legs, with the claim that the silk in 185 pairs of stockings makes one army parachute. A conservation tip on washing stockings is attached; the technique is a faint transfer from the soldier's parachute to the care of ordinary goods.
Propaganda techniques used in this advertisement
- Date
- 1941
- Period
- Second World War
- Made by
- Makers of Pacific Factag cotton and rayon fabrics (artist Don Herold)
- Region
- North America
- Country
- United States
- Medium
- Advertisement
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Makers of Pacific Factag cotton and rayon fabrics (artist Don Herold). National Archives and Records Administration, RG 44, 44-PA-482 (NAID 513961).
Text on the object
THE SILK IN 185 PAIRS OF STOCKINGS WILL MAKE 1 ARMY PARACHUTE Conservation Tip- Be sure to wash your stockings every night in mild suds Better TAKE CARE OF WHAT YOU BUY THIS POSTER IS PUBLISHED BY THE MAKERS OF PACIFIC FACTAG COTTON AND RAYON FABRICS [signature:] DON HEROLD 3
