Tan-Uyen On the Road to Reconstruction (Tân-Uyên trên đường xây dựng)
A landscape sheet of five photographs of Tan Uyen district shows a woman feeding pigs, a district chief addressing a crowd of villagers with armed soldiers behind, children being vaccinated, and a rebuilt bridge. The captions say the bridges 'destroyed by the Viet Cong' have been rebuilt and that the district chief meets villagers to settle their 'legitimate aspirations' on the spot. The tell is a before-and-after claim (destroyed by the Viet Cong, now rebuilt) given in words with only the rebuilt result pictured.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- Home front, War and the military
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government. National Archives and Records Administration, 306-VP-7-1878.
Text on the object
TÂN-UYÊN TRÊN ĐƯỜNG XÂY DỰNG CHƯƠNG TRÌNH "HEO BẮP" ĐƯỢC CHÍNH-QUYỀN ĐỊA-PHƯƠNG ĐẶC BIỆT CHÚ TRỌNG: CẤP PHÁT GIỐNG TỐT VÀ GIÚP PHƯƠNG TIỆN CHĂN NUÔI - NHẰM ĐEM LẠI NHIỀU LỢI TỨC CHO ĐỒNG BÀO NÔNG THÔN. THIẾU TÁ QUẬN TRƯỞNG THƯỜNG XUYÊN VỀ CÁC THÔN ẤP VIẾNG THĂM VÀ THÂN MẬT TIẾP XÚC VỚI ĐỒNG BÀO ĐỂ GIẢI QUYẾT TẠI CHỖ CÁC NGUYỆN VỌNG CHÍNH-ĐÁNG, ĐEM LẠI NIỀM TIN TƯỞNG CHO ĐỒNG BÀO CÁC VÙNG HẺO LÁNH. CÁC TRẺ EM HỌC SINH Ở NÔNG THÔN CŨNG ĐƯỢC CÁC CÁN BỘ Y-TẾ QUỐC-GIA THƯỜNG-XUYÊN ĐẾN CHĂM SÓC SỨC KHOẺ, CHO THUỐC VÀ TIÊM NGỪA CÁC BỆNH TẬT. HẦU HẾT, CẦU ĐƯỜNG TRONG QUẬN TRƯỚC KIA BỊ VIỆT-CỘNG PHÁ HOẠI, NAY ĐƯỢC TÁI THIẾT VỮNG CHẮC, RỘNG RÃI ĐỂ GIÚP ĐỒNG BÀO NÔNG-THÔN DI CHUYỂN ĐƯỢC DỄ DÀNG. SP-1878
TAN-UYEN ON THE ROAD TO RECONSTRUCTION The "corn pig" programme receives special attention from the local government: it issues good breeding stock and helps with livestock-raising equipment, in order to bring more income to the rural people. The Major, district chief, regularly goes down to the hamlets to visit and meet the people closely, to settle on the spot their legitimate aspirations and to bring confidence to the people of remote areas. Rural schoolchildren are also regularly visited by national health workers who care for their health, give medicine and vaccinate against diseases. Nearly all the bridges and roads in the district, formerly destroyed by the Viet Cong, have now been rebuilt, solid and wide, to help the rural people travel easily. SP-1878
Caption order follows the layout of the sheet; the two bridge captions are one sentence split across two boxes. Translation is FRAME's literal rendering and is not verified by a fluent reader.
