Content note: Ethnic slur ('Jap') in the headline; photograph of a blindfolded airman being led to execution. This object is shown as it was published. Why
The Jap Way: Cold-Blooded Murder. We'll Make Them Pay If You Keep Up Production
A halftone photograph of two Japanese soldiers leading a blindfolded American airman by the arms, overprinted with a mock newspaper clipping, 'Japs Execute Group of Tokyo Air Raiders'. The headline label 'The Jap way' turns one reported act into a national trait, and the closing line offers revenge through output.
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Army (official poster, I.S.D. no. 101)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Event
- World War II
- Techniques
- Name-callingFear appeal
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Library of Congress, Prints and Photographs Division (POS - WWII - US .J71 1943), retrieved October 2, 2026
- Rights
- Public domain (U.S. government work: U.S. Army official poster)
Library of Congress, Prints and Photographs Division (digital id cph.3g04264). Library of Congress rights statement: 'No known restrictions on publication.'
Text on the object
The Jap way - COLD-BLOODED MURDER Japs Execute Group of Tokyo Air Raiders Bonds Will Avenge Them! Allied Ship Toll Topped '42 Building Downs 7 Japs In One Fight U. S. Brands Act 'Murder;' Retribution Is Promised Truman Report Says 12,000,000 [illegible] President Tells Of Crime Admitted [illegible] We'll make them pay if you keep up PRODUCTION U.S. ARMY OFFICIAL POSTER I.S.D. No. 101
The clipping's smaller subheads and body text are partly cut off or too small to read at this scan size and are marked [illegible] or omitted; the Government Printing Office imprint at the foot is too small to read.
