Tiến bộ, 1965 US poster: A photographic sheet (code SP-1841) pairs four before-and-after views of rural works, such as dykes

Tiến bộ (Progress)

A photographic sheet (code SP-1841) pairs four before-and-after views of rural works, such as dykes, a reservoir and a sluice, under the headline 'Progress'. The text credits the people's 'enthusiastic support' for the rural construction programme and promises lasting peace, economic progress and national unity. The before-and-after pairing is selective by design; the sheet does not say where the sites are or how many works were not built.

Propaganda techniques used in this poster

Date
1965
Period
Cold War
Made by
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government
Region
North America
Medium
Poster
Issuer type
State
Regime
Johnson Administration
Leader
Lyndon B. Johnson
Audience
Domestic public
Purpose
Persuade or win support
Themes
Economy and finance, Home front
Event
Vietnam War
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Rights
NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section. National Archives and Records Administration, 306-VP-7-1841.

Text on the object

Original (Vietnamese) · read from the image, not independently checked

TIẾN BỘ

[banner in photograph, partly legible:] VỊ TRÍ XÂY NÓNG CẦU NHAN BIỂU
[plaque in photograph:] [illegible]

SỰ ỦNG HỘ NỒNG NHIỆT CỦA NHÂN DÂN ĐỐI VỚI CHƯƠNG TRÌNH XÂY DỰNG NÔNG THÔN ĐÃ MANG LẠI NHỮNG THÀNH QUẢ VÔ CÙNG TỐT ĐẸP. NHƯNG THÀNH QUẢ NÀY SẼ ĐEM LẠI CHO NHÂN DÂN NỀN HÒA BÌNH TRƯỜNG CỬU, SỰ TIẾN TRIỂN VỀ KINH TẾ VÀ TÌNH ĐOÀN KẾT QUỐC GIA.

BÊN ĐÂY LÀ CÁC BỨC TRANH ĐỐI CHIẾU HAI CẢNH CŨ VÀ MỚI CỦA NÔNG THÔN, ĐIỂN HÌNH CHO CÔNG TÁC X.D.N.T. ĐANG ĐƯỢC ĐẨY MẠNH TRÊN KHẮP LÃNH THỔ VIỆT-NAM CỘNG-HÒA, CHỨNG TỎ SỰ HƯỞNG ỨNG NỒNG NHIỆT CỦA DÂN CHÚNG TRÊN ĐƯỜNG XÂY DỰNG MỘT NGÀY MAI TƯƠI SÁNG.

ẤP ĐỜI MỚI: NIỀM TIN TƯỞNG MỚI.

SP-1841

English translation (machine translation by Claude, not verified by a fluent reader)

PROGRESS

[banner in photograph, partly legible:] [partly illegible; apparently a site marker for a bridge or sluice]
[plaque in photograph:] [illegible]

The people's enthusiastic support for the rural construction programme has brought extremely fine results. These results will bring the people lasting peace, economic progress and national solidarity.

Here are comparison pictures of two scenes, old and new, of the countryside, typical of the rural construction work being pushed ahead across the territory of the Republic of Vietnam, showing the people's enthusiastic response on the road to building a bright tomorrow.

NEW LIFE HAMLET: NEW FAITH.

SP-1841