Blood Donors Now - 30 Minutes of Your Time, a Lifetime to Somebody Else
A clock face carries two arrows, 'Blood' and 'Donors', around a central 'NOW', with the lines '30 minutes of your time' and 'a lifetime to somebody else'. The pairing sets a small cost against a large benefit and omits other costs or limits of donating, which is the one-sided framing tagged.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- British government blood transfusion service (issuer not named on poster); artist Abram Games; printed for HMSO by Field Sons & Co. Ltd., Bradford
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Health, Home front, War and the military
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
UK government poster, c. 1939-1945; National Archives and Records Administration (NARA), WWII Foreign Posters, NAID 44266296.
Text on the object
30 MINUTES OF YOUR TIME BLOOD NOW DONORS A LIFETIME TO SOMEBODY ELSE [signature:] A. GAMES PRINTED FOR H.M. STATIONERY OFFICE BY FIELD SONS & CO. LTD., BRADFORD. 51-3787. PR. 87.
