British Journalists Don't Waste Words
A pictogram poster compares the page counts of The Times (24 pages pre-war, 8 now) and the Daily Mail (20 pre-war, 4 now) and shows yearly newsprint use falling from 1,250,000 tons to 250,000 tons, with 25 ship icons marked 'shipping saved' at 50,000 tons each. The tell for card-stacking is that the figures carry no source, date or year of comparison; the chart format and the newspaper mastheads lend authority to the claim.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Printed in England by Chromoworks Ltd., London (reference G.P.G./AM./8; no issuing body named)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- Media and information, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; UK wartime publication, hosted by owner decision
Printed by Chromoworks Ltd., London, National Archives and Records Administration, 44-PF-400a.
Text on the object
British Journalists don't waste words NEWSPRINT RESTRICTIONS THE TIMES 24 Number of pages PRE WAR 8 Number of pages NOW Daily Mail 20 Number of pages PRE WAR 4 Number of pages NOW SHIPPING SAVED BY THE CUT YEARLY CONSUMPTION OF NEWSPRINT PRE WAR 1,250,000 TONS NOW 250,000 TONS SHIPPING SAVED EACH [ship icon] EQUALS 50,000 TONS [imprint:] G.P.G./AM./8 PRINTED IN ENGLAND BY CHROMOWORKS LTD., LONDON 51-2968
