Can I Do Without It? Less Shopping Means More Shipping!
Large red three-dimensional letters pose the question 'Can I do without it?' above the slogan 'Less Shopping means More Shipping!'. The slogan states one causal link between shopping and shipping space as the whole case, with no figures or other considerations given.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- National Savings Committee (London); printed for HMSO by Stafford & Co., Ltd., Netherfield, Nottingham
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
UK government poster, c. 1939-1945; National Archives and Records Administration (NARA), WWII Foreign Posters, NAID 44266346.
Text on the object
? -CAN I DO WITHOUT IT Less Shopping means More Shipping! ISSUED BY THE NATIONAL SAVINGS COMMITTEE W.F.P. 221 - Issued by the National Savings Committee, London; Printed for H.M. Stationery Office by Stafford & Co., Ltd., Netherfield, Nottingham. 51-2629
