Forensic Research Archive of Manipulation and Exploitation
Coal, Coke, Gas, Electricity, Paraffin, 1939 UK poster: A long banner shows five fuel words in large black slanted type

Coal, Coke, Gas, Electricity, Paraffin

A long banner shows five fuel words in large black slanted type: coal, coke, gas, electricity, paraffin. No ask or argument is printed. The only weak fit is card-stacking, since the list gathers the fuels in one frame and leaves the saving message implied by series context; the sheet itself states nothing further.

Propaganda techniques used in this poster

Card stacking
Date
1939
Period
Second World War
Made by
H.M. Stationery Office (printed by J. Weiner Ltd., London, W.C.1); issuing department not named
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Economy and finance
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
UK Crown copyright, published 1939-1945, expired; hosted by owner decision
H.M. Stationery Office; printed by J. Weiner Ltd.. National Archives and Records Administration, 44-PF-140.

Text on the object

Original (English) · read from the image, not independently checked

coal
coke, gas
electricity
paraffin
[imprint:] PRINTED FOR H M STATIONERY OFFICE BY J WEINER LTD LONDON W.1  51-2709

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