A Gun For Every Job - Buy War Savings - Hit the Target
Six British infantry weapons (Bren gun, revolver, Sten gun, grenade, Boys anti-tank rifle, Mark IV rifle, sticky bomb) are drawn large on a red ground, each with a small caption and a vignette of soldiers using it, above the slogan 'Buy WAR SAVINGS - HIT THE TARGET'. The firepower on show is offered as the thing a saver's money buys (transfer), and the Bren is called 'most efficient light machine gun in the world' with no source (card-stacking).
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- National Savings Committee, London (with the Scottish and Ulster Savings Committees); printed for HMSO by Wm. Brown & Co. Ltd., London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- War and the military, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
UK government poster; National Archives and Records Administration (NARA), WWII Foreign Posters, NAID 44266108.
Text on the object
A GUN FOR EVERY JOB Bren Gun—most efficient light machine gun in the world. Revolver—carried by officers for work at close quarters. Sten Gun — Produced in quantity for the Commandos. Grenade — for clearing houses and strong points. "Boys" anti-tank rifle—for attacking light armoured vehicles. Rifle, Mark IV — the infantryman's precision weapon. Sticky bomb—for attacking armoured vehicles and small buildings, etc. [on tag:] DANGER DO NOT REMOVE PIN UNTIL READY TO THROW GRENADE Buy WAR SAVINGS —HIT THE TARGET W.F.P. 353 Issued by the National Savings Committee, London; Scottish Savings Committee, Edinburgh; Ulster Savings Committee, Belfast. Crown Copyright Reserved Printed for H.M. Stationery Office by Wm. Brown & Co. Ltd., London, E.C.3. 51/4539
