Immunisation Is the Only Safeguard
A photograph shows a suited doctor and a nurse in cap giving a smiling toddler an injection, overlaid with a white triangle and a red disc carrying the slogan. Professional figures stand in for authority (testimonial), and 'only safeguard' implies danger without immunisation (fear appeal) without naming a disease.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Printed for H.M. Stationery Office by Multi Machine Plates Ltd, London (issuing department not named on the poster)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Warn or inform
- Themes
- Health, Home front
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Printed for HMSO by Multi Machine Plates Ltd. NARA, World War II Foreign Posters (44-PF-207d).
Text on the object
IMMUNISATION IS THE ONLY SAFEGUARD PRINTED FOR H.M. STATIONERY OFFICE BY MULTI MACHINE PLATES LTD. LONDON E.C.4. 51-2571
