![John Bull is Pulling in His Belt! [2], 1939 UK poster: A horizontal red-bordered chart under the headline 'John Bull](../images/uk-john-bull-is-pulling-in-his-belt-2-1939.jpg)
John Bull is Pulling in His Belt! [2]
A horizontal red-bordered chart under the headline 'John Bull is pulling in his belt!' compares pre-war and now for sugar confectionery, eggs, lemons, wine, whisky, cream, grapefruit and bananas, with 'NONE' against several. The tell is the selection: only restricted items appear, with no denominators or items that rose (card-stacking).
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Printed by Chromoworks Ltd., London; sponsor not stated (reference 'G.P.G./A.M./3')
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Foreign public
- Purpose
- Warn or inform
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision
Printed by Chromoworks Ltd., London. National Archives and Records Administration, 44-PF-250a.
Text on the object
John Bull is pulling in his belt! examples of food restriction in GREAT BRITAIN PRE-WAR | NOW SUGAR consumption in sugar confectionery EGGS LEMONS Etc. imports 1,100,000 CWTS. | NONE WINE imports WHISKY production CREAM production 33,000 TONS | NONE GRAPEFRUIT imports 1,300,000 CWTS. | NONE BANANAS imports 22,000,000 BUNCHES | NONE G.P.G./A.M./3. PRINTED IN ENGLAND BY CHROMOWORKS LTD., LONDON 51-2968.
