Forensic Research Archive of Manipulation and Exploitation
Join Britain's Column by buying National Savings Certificates, 1942 UK poster: A giant cog wheel forms the figure 6

Join Britain's Column by buying National Savings Certificates

A giant cog wheel forms the figure 6 of 'Britain's' column against a Union Jack, with a tank, bombers and a warship drawn around it. The flag and the fighting machines transfer the prestige of the services onto the purchase of savings certificates, and 'Join Britain's Column' casts buying as falling in with a marching body.

Propaganda techniques used in this poster

TransferBandwagon
Date
1942
Period
Second World War
Made by
National Savings (British government); artist Edgar Longman; printer Whitehead Morris (E.) Ltd
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, War and the military, Home front
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
National Savings; artist Edgar Longman; printed by Whitehead Morris (E.) Ltd, 1942. US National Archives (NARA), WWII Foreign Posters, NAID 44266708, 44-PF-251.

Text on the object

Original (English) · read from the image, not independently checked

Join
BRITAIN'S
column
by buying
NATIONAL
SAVINGS
CERTIFICATES
EDGAR LONGMAN '42
WHITEHEAD MORRIS (E) LTD  3166/PMEK/-5,500-5/42.

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