Forensic Research Archive of Manipulation and Exploitation
"Raise the Standard" of War Savings, 1939 UK poster: Two raised hands haul a Union flag up a pole, with a National Savings

"Raise the Standard" of War Savings

Two raised hands haul a Union flag up a pole, with a National Savings crest inside a gold-edged star on the flag, above a small industrial skyline at sunset. The tell is the transfer of the flag's authority to the savings scheme, and the pun on 'standard' as both flag and level of saving.

Propaganda techniques used in this poster

Transfer
Date
1939
Period
Second World War
Made by
National Savings Committee, London, and Scottish Savings Committee, Edinburgh; printed for H.M. Stationery Office by J. Howitt & Son Ltd., Nottingham
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
National Savings Committee, London, and Scottish Savings Committee, Edinburgh, c. 1939-1945. U.S. National Archives, Record Group 44 (NARA ID 44266985).

Text on the object

Original (English) · read from the image, not independently checked

"RAISE THE STANDARD"
OF WAR SAVINGS

[crest on flag:] NATIONAL SAVINGS

W.F.P. 321. Issued by The National Savings Committee, London; The Scottish Savings Committee, Edinburgh
Printed for H.M. Stationery Office by J. Howitt & Son Ltd., Nottingham. 51-3990

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