Salute the Soldier - Save More - Lend More
A helmeted soldier with fixed bayonet strides up a rocky slope against an orange sky, with the word 'THE LIBERATOR' carved into the rock beneath his boots. The heroic figure and the virtue word 'Liberator' are the glittering generality; the ask, 'Save More, Lend More', is attached to it in the bottom panel.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- National Savings Committee (London), with the Scottish and Ulster Savings Committees; artist J. A. May; printed for H.M. Stationery Office by E S & A Robinson Ltd, Bristol
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- War and the military, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
National Savings Committee; artist J. A. May; printed by E S & A Robinson Ltd for HMSO, c. 1939-1945. U.S. National Archives (NAID 44267017, 44-PF-375d).
Text on the object
SALUTE THE SOLDIER THE LIBERATOR SAVE MORE · LEND MORE W.F.P. 341. ISSUED BY THE NATIONAL SAVINGS COMMITTEE, LONDON, SCOTTISH SAVINGS COMMITTEE, EDINBURGH, ULSTER SAVINGS COMMITTEE, BELFAST PRINTED FOR H.M. STATIONERY OFFICE BY E S & A ROBINSON LTD BRISTOL 51-4310 [signature in the painting:] J A May
