Forensic Research Archive of Manipulation and Exploitation
Salute the Soldier - Savings Group, 1939 UK poster: A smiling soldier in a steel helmet raises a hand beside a blank

Salute the Soldier - Savings Group (cut-out savings chart)

A smiling soldier in a steel helmet raises a hand beside a blank semicircular chart headed 'Total to date', with an arrow marked 'Our aim' and a faint drawing of troops advancing inside the arc. The tell for transfer is the soldier's image and the 'Salute the Soldier' title placed on a local savings group's fundraising tally.

Propaganda techniques used in this poster

Transfer
Date
1939
Period
Second World War
Made by
National Savings Committee, with the Scottish and Ulster Savings Committees, for HM Stationery Office; printed by James Haworth & Brother, Ltd.
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
National Savings Committee, with the Scottish and Ulster Savings Committees, for HM Stationery Office; printed by James Haworth & Brother, Ltd., undated (NARA gives no date). U.S. National Archives, NAID 44267015, local identifier 44-PF-375c.

Text on the object

Original (English) · read from the image, not independently checked

SALUTE THE SOLDIER
SAVINGS GROUP
OUR AIM
TOTAL TO DATE
INSTRUCTIONS.
Paste Poster on to thin card or stiff paper.
Cut off right hand portion containing arm and instructions.
Cut out arm and fasten through crosses with paper fastener or pin, so that it swivels to desired position.
CROWN COPYRIGHT RESERVED.
W.F.P. 362. ISSUED BY THE NATIONAL SAVINGS COMMITTEE LONDON; SCOTTISH SAVINGS COMMITTEE, EDINBURGH; ULSTER SAVINGS COMMITTEE, BELFAST.
PRINTED FOR H.M. STATIONERY OFFICE BY JAMES HAWORTH & BROTHER, LTD., LONDON. 51-4496

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