Forensic Research Archive of Manipulation and Exploitation
'Salute the Soldier - Post Office Savings Bank', 1939 UK poster: A lithographed portrait of a helmeted soldier in an oval

'Salute the Soldier - Post Office Savings Bank'

A lithographed portrait of a helmeted soldier in an oval sits under the words 'Salute the SOLDIER' and above the name of the Post Office Savings Bank. The tell is the transfer: the respect owed to the soldier is attached to the act of saving.

Propaganda techniques used in this poster

Transfer
Date
1939
Period
Second World War
Made by
Post Office Savings Bank; artist Barnett Freedman
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Post Office Savings Bank; artist Barnett Freedman, undated (WWII). US National Archives, NAID 44267011 (44-PF-375a).

Text on the object

Original (English) · read from the image, not independently checked

Salute the
SOLDIER

Post Office Savings Bank

P.B.56.

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