Forensic Research Archive of Manipulation and Exploitation
Salute to the ATS, 1939 UK poster: A long, narrow banner-format poster sets the words 'SALUTE TO THE ATS' in large cream

Salute to the ATS

A long, narrow banner-format poster sets the words 'SALUTE TO THE ATS' in large cream capitals on a dark grid, with 'ATS' picked out in red with a drop shadow. It carries no recruiting appeal; the salute, a military honour, is attached to the women's Auxiliary Territorial Service by the wording and the emphasis on the red initials.

Propaganda techniques used in this poster

Transfer
Date
1939
Period
Second World War
Made by
Her Majesty's Stationery Office (HMSO) for the British government; printed by J. Weiner, Ltd.
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Persuade or win support
Themes
War and the military, Gender and suffrage
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
HMSO / J. Weiner, Ltd., c. 1939-1945. U.S. National Archives, NAID 44267019 (44-PF-376).

Text on the object

Original (English) · read from the image, not independently checked

SALUTE TO THE ATS

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