Forensic Research Archive of Manipulation and Exploitation
That's Retreaded - Carry On-Retreaders!, 1939 UK poster: A photograph of an officer in an open staff car, with a Union Jack

That's Retreaded - Carry On-Retreaders!

A photograph of an officer in an open staff car, with a Union Jack on the bonnet, passing ranks of saluting soldiers; a red arrow points at the car's tyre under the headline 'That's Retreaded'. Troops, flag and commander lend military standing to a tyre-factory trade, and the closing line names the workers' trades as 'all in the fight'.

Propaganda techniques used in this poster

TransferPlain folks
Date
1939
Period
Second World War
Made by
Ministry of Supply (No. 102)
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Labor, War and the military
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Ministry of Supply, undated (1939-1945). US National Archives, NARA ID 44267143 (44-PF-422).

Text on the object

Original (English) · read from the image, not independently checked

THAT'S
RETREADED

CARRY ON-RETREADERS!
Examiners, Buffers, Builders, Moulders
we're all in the fight!

MINISTRY OF SUPPLY No. 102

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