Forensic Research Archive of Manipulation and Exploitation
Your Britain: Fight for it Now [2], 1942 UK poster: A bomb-damaged brick terrace in dark brown tones is set beside a bright

Your Britain: Fight for it Now [2]

A bomb-damaged brick terrace in dark brown tones is set beside a bright white block of workers' flats with balconies and a young tree, under 'Your Britain' and 'Fight for it now'. The tell for card-stacking is the paired selection: only the worst of the old housing and only the best of the new is shown, so the contrast can be read one way.

Propaganda techniques used in this poster

Card stacking
Date
1942
Period
Second World War
Made by
Army Bureau of Current Affairs (A.B.C.A.), designed by P.R.2 (War Office Public Relations); artist Abram Games; printed by Multi Machine Plates Ltd., London
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Mixed
Purpose
Persuade or win support
Themes
Home front, War and the military
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Army Bureau of Current Affairs (ABCA); designed by P.R.2 (War Office); artist Abram Games, 1942; printed by Multi Machine Plates Ltd. U.S. National Archives, World War II Foreign Posters (NAID 44267457).

Text on the object

Original (English) · read from the image, not independently checked

YOUR BRITAIN
FIGHT FOR IT NOW
Clean, airy and well planned dwellings make a great contribution to the Rehousing movement. This is a fine example of a block of workers' flats built in London in 1936.
ISSUED BY A.B.C.A.
DESIGNED BY P.R.2. 70
PRINTED IN ENGLAND BY MULTI MACHINE PLATES LTD., LONDON, E.C.4
[signature:] A. GAMES '42
[sign on ruined wall, partly legible:] CARBOLIC DISINFECTANT KILLS [illegible]

More propaganda examples that use the same techniques

Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouchesNew Kingdom EgyptFragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches0000 · Card stacking, TransferBehistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of AhuramazdaAchaemenid EmpireBehistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda0000 · Card stacking, Name-calling, TestimonialContent noteTomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCEAchaemenid EmpireTomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE0000 · Testimonial, Card stackingLine drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of EgyptNew Kingdom EgyptLine drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt0000 · Card stacking, TransferContent notePersepolis, Apadana staircase relief: a figure with an animal from a procession of delegations, early fifth century BCEAchaemenid EmpirePersepolis, Apadana staircase relief: a figure with an animal from a procession of delegations, early fifth century BCE0000 · Card stacking, Manufactured consensusAlabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)Neo Assyrian EmpireAlabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)0000 · Card stackingContent noteColour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)Roman EmpireColour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)0014 · Card stacking, Glittering generalitiesSilver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning womanRoman EmpireSilver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman0070 · Card stackingContent note