Valley Bandillo, USIS Tuguegarao, No. 6, reading centers and radio page (Tuguegarao, Cagayan, 1953)

A newsletter page reporting USIS reading centers in the Cagayan Valley (94 now served), a USIS radio given to a store owner in Palanan as a village listening post, a Fulbright call for applicants, a USIS school play, and a mayor's road proposal. A slogan at lower left reads 'Protect the Ballot and Save the Nation'. The tell is glittering-generalities in the slogan, and a mild bandwagon in the growing count of reading centers.

Propaganda techniques used in this newspaper page

Glittering generalities Bandwagon

Date: April 15, 1953
Period: Cold War
Made by: U.S. Information Service (USIS), Tuguegarao, Cagayan, per masthead; USIA Propaganda Posters Distributed in Asia series
Region: North America
Country: United States
Medium: Newspaper pages
Issuer type: State
Regime: Eisenhower Administration
Leader: Dwight D. Eisenhower
Audience: Foreign public
Purpose: Persuade or win support
Themes: Media and information, Elections and party politics, War and the military
Event: Cold War
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives (NARA), Record Group 306, Propaganda Posters Distributed in Asia, retrieved October 3, 2026
Rights: Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, April 15, 1953. National Archives, Record Group 306 (NAID 5730128, 306-PPA-227D).

Text on the object

Original (English) · read from the image, not independently checked

NUMBER OF READING CENTERS APPROACH 100 MARK IN VALLEY
Eleven reading centers were added to the growing list of recipients of USIS monthly packages in the Cagayan Valley and Northern Mountain Province. [...] A total of 94 reading centers are now being served by USIS Tuguegarao and Bayombong. [...] (See Bandillo for October)

RADIO LISTENING POST IN REMOTE PALANAN
A USIS RADIO is presented to Ong Kim, proprietor of the only general store in Palanan, easternmost municipality of Northern Luzon.
[article: USIS Tuguegarao presented a portable electric and battery operated radio to the community; the Voice of America can also be heard on this set ... 920 KC and 12 times a day on the 49, 25 and 19 meter bands ...]

Kayapa (Nueva Vizcaya) Reading Center

FULBRIGHT APPLICANTS URGED TO APPLY FOR 1954 FALL TERM
[article]

FIRST USIS PLAY FURNISHED FREE TO SCHOOLS, COLLEGES
[article: a one-act play "In Unity" by Wilfredo M. Guerrero ...]

GATTARAN MAYOR URGES BUILDING OF FEEDER ROAD THRU NORTHEAST
[article quoting Mayor Delfino Liban: "This will prove to be a two-edged sword against the communist elements in our midst," ... forests now havens for the roving bands of communist-led Huks."]

Protect the Ballot and Save the Nation

[handwritten:] 306-PPA-227 D

Headlines, captions and the slogan are verbatim; body text is abridged or summarised in [brackets] to stay under the length limit.