Content note: The sheet shows a photograph of a captured man's face and a photograph of the bodies of dead and injured children, as issued. This object is shown as it was published. Why

A Viet Cong Terrorist Has Been Captured, 1965 US poster: A horizontal photo-sheet (code SP-1137) announces the capture

A Viet Cong Terrorist Has Been Captured

A horizontal photo-sheet (code SP-1137) announces the capture of a named Viet Cong man whom it accuses of killing 83 civilians on the Tuy Hoa-Phong Nien road by mine, including passengers in a U.S.-made bus and two Lambretta vehicles. Photographs show his face, the bodies of children and a wrecked Lambretta. The text labels the man 'terrorist' and 'bloodthirsty' and ends with a call for the whole population to condemn the Viet Cong.

Propaganda techniques used in this poster

Date
1965
Period
Cold War
Made by
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese Chieu Hoi programme
Region
North America
Medium
Poster
Issuer type
State
Regime
Johnson Administration
Leader
Lyndon B. Johnson
Audience
Domestic public
Purpose
Demonize
Themes
War and the military, Security and surveillance
Event
Vietnam War
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Rights
NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese Chieu Hoi programme. National Archives and Records Administration, 306-VP-5-1137.

Text on the object

Original (Vietnamese) · read from the image, not independently checked

TÊN KHỦNG BỐ VIỆT CỘNG ĐÃ BỊ BẮT

TÊN KHỦNG BỐ VIỆT CỘNG ĐÃ GIỤT MÌN TÀN SÁT 83 ĐỒNG BÀO VÔ TỘI TRÊN ĐƯỜNG TUY HÒA PHONG NIÊN ĐÃ BỊ TRUNG ĐOÀN 47 BẮT ĐƯỢC TRONG LÚC Y GẮN QUẢ MÌN THỨ 17. VÂNG LỊNH NHỮNG QUAN THẦY CỘNG-SẢN, TÊN KHỦNG BỐ NÀY ĐÃ GIỤT MÌN XE ĐÒ MỸ TÂN VÀ 2 XE LAMBRETTA CHỞ HÀNH KHÁCH GỒM NHỮNG NÔNG DÂN VÀ TRẺ CON. BẮT ĐƯỢC TÊN NÀY, QUÂN ĐỘI ĐÃ TRỪ ĐƯỢC MỘT TÊN SÁT NHƠN PHÁ HOẠI NGUY HIỂM.

ĐÂY TÊN KHỦNG BỐ VIỆT CỘNG PHẠM HÒA, THỦ PHẠM VỤ SÁT HẠI 83 ĐỒNG BÀO VÔ TỘI.

NHỮNG TRẺ VÔ TỘI BỊ CHẾT THẢM THƯƠNG VÌ HÀNH ĐỘNG SÁT NHƠN CỦA TÊN KHỦNG BỐ VIỆT CỘNG.

CHIẾC XE LAMBRETTA ĐÃ BỊ TAN NÁT DO TÊN KHỦNG BỐ VIỆT CỘNG GIỤT MÌN.

TOÀN DÂN LÊN ÁN BỌN VIỆT CỘNG KHÁT MÁU!

SP-1137

English translation (machine translation by Claude, not verified by a fluent reader)

A VIET CONG TERRORIST HAS BEEN CAPTURED

The Viet Cong terrorist who detonated mines and massacred 83 innocent compatriots on the Tuy Hoa-Phong Nien road was captured by the 47th Regiment while he was laying his 17th mine. Following the orders of his Communist masters, this terrorist detonated mines under a My Tan bus and 2 Lambretta vehicles carrying passengers who were peasants and children. By capturing him, the army has eliminated a dangerous murderer and saboteur.

This is the Viet Cong terrorist Pham Hoa, the chief culprit in the killing of 83 innocent compatriots.

The innocent children who died a pitiful death because of the Viet Cong terrorist's murderous act.

The Lambretta that was smashed to pieces by the mine the Viet Cong terrorist detonated.

THE WHOLE PEOPLE CONDEMN THE BLOODTHIRSTY VIET CONG!

SP-1137

Reading 'ĐÒ MỸ TÂN' as the bus name 'My Tan' ('Mỹ Tân') is FRAME's interpretation; the phrase may instead describe the vehicle as a modern American-made bus ('xe đò Mỹ tân'). Translation keeps the first reading.