Your War Savings Pledge: Our Boys Make Good Their Pledge, Are You Keeping Yours?, 1918 US poster: Uncle Sam stands between

Your War Savings Pledge: Our Boys Make Good Their Pledge, Are You Keeping Yours?

Uncle Sam stands between a uniformed soldier with a raised hand and a civilian holding a W.S.S. pledge card, an arm around each. The text asks whether the civilian is keeping a pledge as the soldiers have kept theirs. The tell is the matched pair: the soldier's oath is set beside the buyer's stamp pledge, so saving is framed as a share in what 'our boys' are already doing.

Propaganda techniques used in this poster

Date
1918
Made by
U.S. Government (War Savings Stamps campaign)
Region
North America
Medium
Poster
Issuer type
State
Regime
Wilson Administration
Leader
Woodrow Wilson
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War I
Source
Identified Openly sourced: the speaker is who they say they are
Rights
NARA Unrestricted; hosted by owner decision
U.S. Government (War Savings Stamps campaign). National Archives and Records Administration, 4-P-181.

Text on the object

Original (English) · read from the image, not independently checked

Your War
Savings
Pledge

Our boys make good
their pledge
Are you keeping
yours?

[label] W.S.S.
WAR SAVINGS STAMPS
ISSUED BY THE
UNITED STATES
GOVERNMENT

[on the paper held by the civilian: W.S.S.]

The label text at lower left is small and partly obscured by glare; it is read as above and matches NARA's title.