Admiral Ernest J. King says
Bond-sales poster built on a portrait of a uniformed admiral in a white cap with a quotation urging a 10 percent lend-not-give contribution through the Payroll Savings Plan. The rank, four stars and title beside the portrait lend a military commander's authority to the request, a testimonial. The lower text gives the worker's pledged reply.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Government (Government Printing Office imprint); Admiral Ernest J. King quoted
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Government (Government Printing Office imprint); Admiral Ernest J. King quoted. National Archives and Records Administration, RG 44, 44-PA-306 (NAID 513753).
Text on the object
ADMIRAL ERNEST J. KING says— "You are not asked to give but merely to lend 10 percent of your income to help us bring this war to a victorious end. You can do it systematically and most conveniently through the Government's Payroll Savings Plan. I urge you to do this." Commander-in-Chief United States Fleet and Chief of Naval Operations. Yes Sir, Admiral, we are regularly investing at least 10% of our pay in UNITED STATES WAR SAVINGS BONDS THROUGH THE VOLUNTARY PAYROLL SAVINGS PLAN [imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1943 O-514356
