Content note: The caption uses the ethnic slur 'Japs' for Japanese forces, shown as published. This object is shown as it was published. Why
The Attack Begins in the Factory (Owen Stanley Mountains)
Soldiers haul a gun up a steep mountainside, captioned 'Guns to fight Japs being hauled up the Owen Stanley Mountains', above 'The attack begins in the factory'. The tell for transfer is the link from the factory slogan to the front-line image; for name-calling, the slur 'Japs' in the caption.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Printed in England by Thos. Forman & Sons Ltd., Nottingham; no issuing body named; artist initial 'F'
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Labor, War and the military, Home front
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision
Thos. Forman & Sons Ltd., Nottingham (printer); issuer not stated, National Archives and Records Administration, 44-PF-426a.
Text on the object
THE ATTACK BEGINS IN THE FACTORY [caption:] Guns to fight Japs being hauled up the Owen Stanley Mountains. [print line:] G.P. 3/15/6 PRINTED IN ENGLAND BY THOS. FORMAN & SONS LTD., NOTTINGHAM. 51-4268
