Bình Long trên đường xây dựng nông thôn (Binh Long in the Rural Construction Effort)
A portrait sheet under a red headline shows four captioned photographs of Binh Long province: cadres walking out to the hamlets, the province chief meeting Montagnard villagers, villagers tending a water buffalo and a well, and the province chief handing 2,000 piastres to a poor villager for house repair. Each caption credits the programme or an official with the benefit shown. The tell is the selection: only completed or ongoing assistance is pictured, with the named officials present in each scene.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese Rural Construction programme
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- War and the military, Home front
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese Rural Construction programme. National Archives and Records Administration, 306-VP-7-1025.
Text on the object
BÌNH LONG TRÊN ĐƯỜNG XÂY DỰNG NÔNG THÔN Đoàn cán bộ xây dựng nông thôn tỉnh Bình-Long trên đường xuống các ấp thực hiện công tác. Trung Tá Tỉnh-Trưởng Bình-Long và Uỷ-Ban Hỗn-Hợp Tâm-Lý-Chiến đang tiếp xúc với đồng bào Thượng ấp Tân-Sinh Sóc-Bé về công tác xây dựng đời sống mới. Hưởng ứng chương trình xây dựng xã hội mới, đồng bào Thượng tại Bình-Long chăm lo săn sóc gia súc và xử dụng giếng nước do cán bộ xây dựng nông thôn hướng dẫn. Nhân dịp viếng thăm ấp Tân-Khai, Trung-Tá Tỉnh-Trưởng Bình-Long trao số tiền 2,000$ giúp một đồng bào nghèo tu sửa nhà ở. SP-1025
BINH LONG ON THE ROAD OF RURAL CONSTRUCTION A team of rural construction cadres of Binh-Long province on the way down to the hamlets to carry out their work. The Lieutenant Colonel Province Chief of Binh-Long and the Joint Psychological Warfare Committee meeting with Montagnard compatriots of New Life hamlet Soc-Be about the work of building a new life. Responding to the programme of building a new society, Montagnard compatriots in Binh-Long take care of their livestock and use the wells under the guidance of the rural construction cadres. On the occasion of visiting Tan-Khai hamlet, the Lieutenant Colonel Province Chief of Binh-Long hands over the sum of 2,000$ to help a poor compatriot repair a house. SP-1025
Diacritics transcribed as printed to the best of legibility at this resolution. 'Sóc-Bé' is read as a place name. 'xử dụng' is printed so (standard 'sử dụng').
