Forensic Research Archive of Manipulation and Exploitation
Binh Long Government Help in Social Construction Program, 1965 US poster: A horizontal photo-sheet (code SP-1096) headed 'The

Binh Long Government Help in Social Construction Program

A horizontal photo-sheet (code SP-1096) headed 'The Binh Long government and the work of improving people's lives' shows highlanders who left a Viet Cong-controlled area receiving provincial relief, a lieutenant colonel province chief handing clothes to a farmer, and a U.S. military medical team examining a child. The text uses the slogan 'for the people, by the people and of the people'. The pictures present aid as already delivered and the slogan supplies the frame; no costs, shortfalls or alternatives appear.

Propaganda techniques used in this poster

Card stackingGlittering generalitiesTransfer
Date
1965
Period
Cold War
Made by
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese Chieu Hoi programme
Region
North America
Country
United States
Medium
Poster
Issuer type
State
Regime
Johnson Administration
Leader
Lyndon B. Johnson
Audience
Domestic public
Purpose
Persuade or win support
Themes
Home front, Health
Event
Vietnam War
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Source
U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
Rights
NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese Chieu Hoi programme. National Archives and Records Administration, 306-VP-7-1096.

Text on the object

Original (Vietnamese) · read from the image, not independently checked

CHÍNH QUYỀN BÌNH LONG VỚI CÔNG TÁC CẢI TIẾN DÂN SINH

Với khẩu hiệu "vì dân do dân và của dân" chính quyền Bình Long hằng lưu tâm đến đời sống lớp dân nghèo nông thôn hầu cải thiện cuộc sống của họ tốt đẹp hơn.

[caption:] Các đồng bào thượng sau khi rời bỏ vùng Việt cộng kiểm soát đã lãnh tiền cứu trợ do chính quyền tỉnh cấp phát.

[caption:] Tiếp xúc với dân chúng, Trung tá tỉnh trưởng đã đích thân trao tặng áo quần cho một nông dân.

[caption:] Công cuộc cải tiến dân sinh của chính phủ ngày nay sẽ đem lại lợi ích lớn lao cho thế hệ ngày mai con cháu chúng ta.

[caption:] Đáp ứng lời yêu cầu của chính quyền Bình Long, từng đoàn quân y Hoa-Kỳ đã len lỏi vào các ấp hẻo lánh để phát thuốc, chẩn bệnh.

SP-1096

English translation (machine translation by Claude, not verified by a fluent reader)

THE BINH LONG GOVERNMENT AND THE WORK OF IMPROVING PEOPLE'S LIVES

With the slogan "for the people, by the people and of the people", the Binh Long government constantly takes care of the lives of the rural poor so as to improve their lives for the better.

[caption:] Highland compatriots, after leaving the Viet Cong-controlled area, have received relief money distributed by the provincial government.

[caption:] In contact with the people, the Lieutenant Colonel province chief personally presented clothes to a farmer.

[caption:] The government's work of improving people's lives today will bring great benefits to the generation of our children and grandchildren tomorrow.

[caption:] In response to the request of the Binh Long government, American military medical teams have made their way into remote hamlets to hand out medicine and examine the sick.

SP-1096

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