Bình-Thuận (Binh Thuan)
A two-column Vietnamese-language sheet sets 'The Republic of Vietnam builds' (a hospital, a school, a graded road) against 'The Viet Cong destroy' (a burnt house, a rubble mound across a road, a collapsed bridge). The right-hand text says the Viet Cong's 'Liberation Revolution' brings cold, sickness and painful death. The sheet pairs Government construction photographs with Viet Cong damage photographs, and each side is shown by one type of image only.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO), Saigon (series attribution), for U.S. and South Vietnamese government programmes
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Demonize
- Themes
- Home front, War and the military
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO), Saigon (series attribution), for U.S. and South Vietnamese government programmes. National Archives and Records Administration, 306-VP-7-1269.
Text on the object
BÌNH-THUẬN VIỆT-NAM CỌNG-HÒA XÂY DỰNG : Cuộc Cách-Mạng Xây-Dựng Xã-Hội Mới của Chánh-Phủ: tân tạo, tu bổ đường sá, trường học, bệnh viện, chợ búa . Nhằm Mục-Đích: Mang lại cho đồng bào đời sống no ấm, hy vọng và tiến bộ. Bệnh-viện Phan-Thiết do Chính-Quyền địa-phương xây cất sẵn sàng tiếp nhận những đồng bào bệnh-tật. Trường học được xây cất Đường sá được tu bổ VIỆT-CỘNG PHÁ HOẠI : Cách-Mạng Giải-Phóng của Việt-Cộng mang lại cho đồng bào sự đói rét, bệnh tật, chết chóc đau thương. Nhà tan cửa nát Việt-Cộng đắp mô Phá cầu gây trở ngại cho sự lưu-thông của đồng bào . SP-1269
BINH-THUAN THE REPUBLIC OF VIETNAM BUILDS: The Government's Revolution of Building a New Society: new construction and repair of roads, schools, hospitals, markets. With the aim of: Bringing the people a life of enough to eat and warmth, hope and progress. Phan Thiet hospital, built by the local authorities, is ready to receive sick compatriots. Schools are being built Roads are being repaired THE VIET CONG DESTROY: The Viet Cong's Liberation Revolution brings the people hunger and cold, sickness, and painful death. Homes broken, doors smashed The Viet Cong pile up mounds [across roads] Destroying bridges obstructs the people's movement. SP-1269
Translation is FRAME's own literal rendering. 'Cọng-Hòa' is printed so (for 'Cộng-Hòa'). 'Nhà tan cửa nát' is an idiom for utter ruin of a household; rendered literally with the idiom's sense. 'Đắp mô' is rendered 'pile up mounds'; the bracketed 'across roads' is FRAME's gloss from the photograph.
