Britain's Wartime Wardrobe
A pictogram sheet shows the average number of dresses, blouses and jumpers, footwear, stockings, and aprons and overalls bought per person per year, 'Pre-war' against 'Now', with fewer icons in each 'Now' panel. The tell is card-stacking: only the reduction is charted, and the sheet gives no figures, source or dates.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Chromoworks Ltd., London (printer; no issuing body named)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision
Issuer not named on the sheet; printed by Chromoworks Ltd.. National Archives and Records Administration, 44-PF-400d.
Text on the object
Britain's Wartime Wardrobe Examples of how Clothes Rationing has affected the purchasing power of the women of Britain Average number of articles bought per person per year PRE-WAR NOW PRE-WAR NOW Dresses Dresses Stockings Stockings Blouses & Jumpers Blouses & Jumpers Footwear Footwear Aprons & Overalls Aprons & Overalls G.P.G./AM./4 PRINTED IN ENGLAND BY CHROMOWORKS LTD., LONDON 51-2968.
