British Journalists Don't Waste Words
Pictograms show The Times falling from 24 to 8 pages and the Daily Mail from 20 to 4, and yearly newsprint use from 1,250,000 to 250,000 tons, with the saving counted in cargo ships of 50,000 tons each. The poster is about the press but is not itself a press page; the tell is the headline casting a paper-rationing measure as journalists' restraint, with no information on content or dates.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Issuer not named on the sheet; printed in London by Chromoworks Ltd. (G.P.G./AM series), as a British wartime information sheet
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- Home front, Media and information
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision (printed in England 1939-1945; issuer not stated on the sheet)
Chromoworks Ltd., London (printer), National Archives and Records Administration, 44-PF-348g.
Text on the object
British Journalists don't waste words NEWSPRINT RESTRICTIONS SHIPPING SAVED BY THE CUT THE TIMES Number of pages PRE WAR 24 Number of pages NOW 8 Daily Mail Number of pages PRE WAR 20 Number of pages NOW 4 YEARLY CONSUMPTION OF NEWSPRINT PRE WAR 1,250,000 TONS NOW 250,000 TONS SHIPPING SAVED EACH [icon] EQUALS 50,000 TONS [stamp:] INCLOSURE 3 TO REPORT No. 52225 MILITARY ATTACHE, LONDON. G.P.G./AM./ 8 [imprint:] PRINTED IN ENGLAND BY CHROMOWORKS LTD., LONDON 51-2968
