Building a Better Life by Working Together
Sheet SP-1109 sets a photograph of a school wrecked 'by a Viet Cong mine on 17-3-1966' beside one of a new school being built 'in close cooperation between the people and the authorities'. The text offers government building materials to people willing to build for themselves, and the foot of the sheet reads 'Viet Cong destroy - Republic of Vietnam government builds'. The tell: a before-and-after pair assigns the damage and the rebuilding to opposite sides.
Propaganda techniques used in this poster
- Date
- 1966
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government (sheet carries no issuing office)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Home front, War and the military
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government (sheet carries no issuing office). National Archives and Records Administration, 306-VP-7-1109.
Text on the object
HỢP TÁC ĐỂ XÂY DỰNG CUỘC SỐNG TỐT ĐẸP HƠN Chính Phủ sẵn sàng hỗ trợ vật liệu xây cất cho những đồng bào có tinh thần tự lực xây dựng cho mình và cho những người sống xung quanh mình. Với tinh thần cọng tác xây dựng chúng ta sẽ đem lại một cuộc sống nhiều triển vọng cho tất cả mọi người. Trường Long Hiệp (Bến Lức) bị Việt Cộng dùng mìn giựt sập ngày 17-3-1966 Một ngôi trường mới đang được xây cất với sự cọng tác chặt chẽ giữa nhân dân và Chính Quyền VIỆT CỘNG PHÁ HOẠI — CHÍNH PHỦ V.N.C.H. XÂY DỰNG SP-1109
COOPERATING TO BUILD A BETTER LIFE The Government is ready to support building materials for compatriots who have the spirit of self-reliance in building for themselves and for those living around them. With the spirit of cooperative building we will bring a life with many prospects to everyone. Long Hiep school (Ben Luc) blown down by the Viet Cong with a mine on 17-3-1966 A new school is being built in close cooperation between the people and the Authorities THE VIET CONG DESTROY - THE R.V.N. GOVERNMENT BUILDS SP-1109
Translation by FRAME from the Vietnamese text on the poster, literal and machine-assisted, not checked by a fluent reader; the claims are the poster's own and FRAME has not checked them against other records. Diacritics are transcribed as printed to the best of legibility at this image resolution.
