Bringing Welfare to the People and Eliminating Illiteracy and Disease
Sheet SP-1560 pairs six photographs with captions on Phuoc Long province: the province chief and his deputy visiting a resettled family in Nhan Hoa II hamlet, a mobile medical team, a newly opened primary school at Son Long, and children with Mid-Autumn lanterns. The headline names the settlement of resettled families, an end to illiteracy and an end to disease. The tell: a handful of local scenes stand for province-wide welfare, set against the 'devastation' blamed on the Communists in the caption.
Propaganda techniques used in this poster
- Date
- 1966
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government (sheet carries no issuing office)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Health, Home front
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government (sheet carries no issuing office). National Archives and Records Administration, 306-VP-7-1560.
Text on the object
TẠO CẢNH AN CƯ LẠC NGHIỆP CHỐNG DỐT NÁT, BỆNH TẬT CHO DÂN CHÚNG Thường xuyên trong những ngày nghỉ lễ hoặc chúa nhựt, Trung Tá Nguyễn-dương-Huy tỉnh trưởng và ông Đèo-Văn-Ngày phó tỉnh trưởng hành chánh Phước-Long đã đến các ấp để tìm hiểu đời sống dân chúng. Ảnh bên : Trung Tá Tỉnh Trưởng và ông Phó Tỉnh Trưởng đang ân cần thăm hỏi một đồng bào tị nạn Cộng-Sản định cư tại ấp Nhân-Hoà II mới vừa hoàn thành ngôi sườn nhà tại đây. " Sức khoẻ là vàng " các đoàn y-tế lưu động tỉnh Phước-Long luôn luôn có mặt tại các ấp để giúp đồng bào bảo vệ sức khoẻ hầu nỗ lực làm ăn nâng cao mức sống gia đình trong hạnh phúc ấm êm. Để nâng cao dân trí, nhiều trường học đã được xây cất. Ảnh bên : Một ngôi trường sơ cấp vừa được xây cất tại ấp Sơn-Long trong chương trình xây dựng nông thôn của chánh phủ. [In photograph: TRƯỜNG SƠ-CẤP SƠN-LONG; LỄ KHÁNH-THÀNH 2 PHÒNG HỌC ... 9.8.66] Dù xa xôi cách trở, dù bị chiến tranh xâm lăng phá hoại của Cộng-Sản, các em học sinh nhi đồng Phước-Long vẫn được chính quyền chăm lo săn sóc mọi mặt, nhân dịp Tết Trung Thu các em cũng đèn hoa rực rỡ, bánh mứt thơm ngon. SP-1560
CREATE SETTLED AND PROSPEROUS LIVING CONDITIONS FIGHT IGNORANCE AND DISEASE FOR THE PEOPLE On holidays or Sundays, Lieutenant Colonel Nguyen-duong-Huy, the province chief, and Mr. Deo-Van-Ngay, deputy province chief for administration of Phuoc-Long, regularly go to the hamlets to learn about the people's lives. Photo at side: The Lieutenant Colonel province chief and the deputy province chief kindly greeting a compatriot, a refugee from the Communists, resettled in Nhan-Hoa II hamlet, who has just finished the frame of a house there. "Health is gold." Mobile medical teams of Phuoc-Long province are always present in the hamlets to help compatriots protect their health so as to work harder and raise the family's standard of living in warm happiness. To raise the people's level of knowledge, many schools have been built. Photo at side: A primary school newly built at Son-Long hamlet under the government's rural construction programme. [In photograph: SON-LONG PRIMARY SCHOOL; OPENING CEREMONY OF 2 CLASSROOMS ... 9.8.66] Despite remoteness and obstacles, despite the Communists' invasion and destruction of the war, the children of Phuoc-Long are still cared for in every way by the authorities; on the Mid-Autumn Festival they too have brilliant lantern flowers and delicious sweets. SP-1560
Translation by FRAME from the Vietnamese text on the poster, literal and machine-assisted, not checked by a fluent reader; the claims are the poster's own and FRAME has not checked them against other records. Diacritics are transcribed as printed to the best of legibility at this image resolution. Names are rendered as printed; the province chief's name appears as 'Nguyễn-dương-Huy'. Text inside the school photograph is only partly legible.
