Buy a Bond of the 2nd Liberty Loan and Help Win the War

A framed portrait of President Wilson sits between two flag shields and eagles above a quotation attributed to him, 'The time has come to conquer or submit,' followed by the instruction to buy a Second Liberty Loan bond. The tell of testimonial is the named president lending his own words to a sales request, while the flags and eagles attach national symbols to the purchase; the quotation frames the choice as binary.

Propaganda techniques used in this poster

Testimonial Transfer

Date: 1917
Period: First World War
Made by: U.S. Treasury Department (Second Liberty Loan campaign)
Region: North America
Country: United States
Medium: Poster
Issuer type: State
Regime: Wilson Administration
Leader: Woodrow Wilson
Audience: Domestic public
Purpose: Fundraise
Themes: War and the military, Economy and finance, Home front
Event: World War I
Regime: Wilson administration
Leader: Woodrow Wilson
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
Rights: NARA Unrestricted; hosted by owner decision
U.S. Treasury Department (Second Liberty Loan campaign). National Archives and Records Administration, 4-P-198.

Text on the object

Original (English) · read from the image, not independently checked

“THE TIME HAS COME TO CONQUER OR SUBMIT.” —
“FOR US THERE IS BUT ONE CHOICE. WE HAVE MADE IT—”
PRESIDENT WILSON.

BUY A BOND OF THE
2ND LIBERTY LOAN
AND
HELP WIN THE WAR

A LIBERTY BOND IS A UNITED STATES GOVERNMENT BOND

A tiny printer's imprint at the foot of the sheet is illegible and is not transcribed.