Buy War Bonds: Food - Guns - Planes - Tanks, Quick!
War bond poster: a wounded Black sergeant, helmet fallen and pistol in the grass, clutches his chest and looks toward the viewer, with the headline 'BUY WAR BONDS' and the line 'Food-Guns-Planes-Tanks QUICK!'. The appeal pairs an image of a soldier in need with a call for urgent action and a stated campaign target (fear-appeal, with a call to join the campaign).
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Treasury Department, War Finance Division (printed by U.S. Government Printing Office)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Home front, Economy and finance, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department, War Finance Division. National Archives and Records Administration, RG 44, 44-PA-782 (NAID 514270).
Text on the object
BUY WAR BONDS Food-Guns-Planes-Tanks QUICK! SUPPORT OUR TWO-MILLION-DOLLAR WAR BOND CAMPAIGN [imprint: U. S. GOVERNMENT PRINTING OFFICE : 1943-O-515157 WSS 797]
