Buy bonds for specific purposes: use the envelope lay-away plan
Black-and-red line poster of three envelopes labelled 'New Home', 'Refrigerator' and 'Tractor', each holding defense savings bonds, under 'Buy Bonds for Specific Purposes' and 'What are your needs?'. It sells bond buying as saving toward household and farm purchases (a personal-benefit appeal), listing only the benefits and no costs or terms.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Treasury Department (issuer not printed; U.S. Government Printing Office imprint)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department. National Archives and Records Administration, RG 44, 44-PA-530 (NAID 514009).
Text on the object
BUY BONDS FOR SPECIFIC PURPOSES New Home Refrigerator WHAT ARE YOUR NEEDS? Tractor USE THE ENVELOPE LAY-AWAY PLAN! [imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1943-O-544305
