U.S. Coast Guard: Ready Then, Ready Now
Recruiting poster showing shirtless sailors loading a large deck gun, with a fainter group of earlier crewmen behind them. The side slogan 'Ready Then' and 'Ready Now' links the service's past record to present readiness, a transfer of earlier prestige. The technique is mild here; the sheet is mainly a recruiting notice.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- U.S. Coast Guard (artist J. D. Wisinski, as signed)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Recruit
- Theme
- War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Coast Guard. National Archives and Records Administration, RG 44, 44-PA-81 (NAID 513542).
Text on the object
READY THEN U.S. COAST GUARD READY NOW APPLY AT NEAREST RECRUITING OFFICE [signature:] J. D. WISINSKI [imprint:] NRB-30449-10-16-41-25M
