Forensic Research Archive of Manipulation and Exploitation
"Count On Us! We won't Let you down!", 1942 US poster: A smiling woman war worker in a cap with a V badge salutes beside

"Count On Us! We won't Let you down!"

A smiling woman war worker in a cap with a V badge salutes beside a machine tool, with a line of infantry advancing through shell bursts behind her. The headline pledges output to the troops. The poster links the factory worker to the soldier's fight, a transfer of the front's prestige onto war work.

Propaganda techniques used in this poster

TransferGlittering generalities
Date
1942
Period
Second World War
Made by
Victory-Builders Division of Bressler Editorial Cartoons, Inc. (artist Packer)
Region
North America
Country
United States
Medium
Poster
Issuer type
Corporation
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Labor, War and the military
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
Victory-Builders Division of Bressler Editorial Cartoons, Inc. (artist Packer). National Archives and Records Administration, RG 44, 44-PA-613 (NAID 514091).

Text on the object

Original (English) · read from the image, not independently checked

"Count on Us!"
"We won't
Let you down!"
[signature: Packer]
[imprint: Copyright 1942 by "VICTORY-BUILDERS" Division
of BRESSLER EDITORIAL CARTOONS, Inc.]

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