Da Lat Claims Virtues of Rural Development
Sheet SP-1530 says the agricultural improvement programme brings 'real benefits to hamlet farmers', and that a dam built at Da Thien hamlet for 3 million dong came from the long-term Rural Construction fund plus the villagers' own labour. Photographs show a dam under construction, the finished spillway, a garden being watered and a truck loaded with cabbages; each Vietnamese block is paired with a highland-language block. The tell: a single local project, with its cost, stands as the example of 'building a strong and prosperous country'.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government (sheet carries no issuing office)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Economy and finance, Home front
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government (sheet carries no issuing office). National Archives and Records Administration, 306-VP-7-1530.
Text on the object
ĐÀ LẠT-TUYÊN ĐỨC XÂY DỰNG NÔNG THÔN Một trong những đập nước tại Tuyên Đức đang được xây cất [Highland-language text, not transcribed] Sau một thời gian nỗ lực xây cất, đập nước được hoàn thành với hệ thống dẫn nước [Highland-language text, not transcribed] Nhờ nước đập, vườn của nông dân trong ấp đã có đầy đủ nước tưới [Highland-language text, not transcribed] Chương trình cải tiến nông nghiệp đem lại lợi ích thiết thực cho nông dân ấp xóm. Chính quyền địa phương đã thực hiện cho nông dân tại ấp Đa Thiện một đập ngăn nước với kinh phí là 3 triệu đồng do quỹ Xây Dựng Nông Thôn dài thọ cùng sự góp sức của đồng bào trong ấp. [Highland-language text, not transcribed] Nâng cao mức phát triển kinh tế của địa phương trong nỗ lực xây dựng nước nhà hùng mạnh và thịnh vượng [Highland-language text, not transcribed] SP-1530
DA LAT - TUYEN DUC RURAL CONSTRUCTION One of the dams at Tuyen Duc under construction [Highland-language text, not transcribed] After a period of effort in building, the dam is completed with its water-conveying system [Highland-language text, not transcribed] Thanks to the dam water, the farmers' gardens in the hamlet now have full irrigation [Highland-language text, not transcribed] The agricultural improvement programme brings real benefits to hamlet farmers. The local authorities have carried out for the farmers of Da Thien hamlet a water-retaining dam at a cost of 3 million dong, paid for by the Rural Construction fund together with the labour of the compatriots in the hamlet. [Highland-language text, not transcribed] Raising the level of local economic development in the effort to build a strong and prosperous country [Highland-language text, not transcribed] SP-1530
Translation by FRAME from the Vietnamese text on the poster, literal and machine-assisted, not checked by a fluent reader; the claims are the poster's own and FRAME has not checked them against other records. Diacritics are transcribed as printed to the best of legibility at this image resolution. The parallel highland-language blocks (probably Koho or related) are marked '[Highland-language text, not transcribed]' because FRAME cannot read the language.
