Content note: Dehumanizing caricature of Germans as an ape, implied sexual violence and partial nudity. This object is shown as it was published. Why

Destroy This Mad Brute — Enlist

Destroy This Mad Brute — Enlist

A rampaging ape wearing a German 'militarism' helmet carries off a half-naked woman while stomping onto American shores holding a club labeled 'kultur.' The enemy is compressed into a single bestial figure so the viewer feels imminent, personal danger rather than weighing the actual war aims.

Date
1917
Period
First World War
Made by
U.S. Army (recruitment); artist Harry Ryle Hopps
Region
North America
Country
United States
Medium
Poster
Issuer type
Military
Regime
Wilson Administration
Leader
Woodrow Wilson
Audience
Domestic public
Purpose
Recruit
Themes
War and the military, Home front
Event
World War I
Techniques
Fear appealScapegoatingTransfer
Source
Identified Openly sourced: the speaker is who they say they are
Source
Library of Congress (via Wikimedia Commons), retrieved September 25, 2026
Rights
Public domain (author died 1937; term expired)
Harry Ryle Hopps, 1917. Library of Congress, LC-USZC4-4696.

Text on the object

Original (English) · read from the image, not independently checked

DESTROY THIS MAD BRUTE

MILITARISM [on the ape's helmet]

KULTUR [on the club]

ENLIST

—Copyright Applied for—

H. R. Hopps [artist's signature]

A faint diagonal watermark reading approximately 'U.S. ARMY–YOU MARKET...' runs across the lower portion of this particular digitized copy; it is a stock-photo/reproduction watermark added to the scan, not part of the original 1917 poster, and is not transcribed here.